Phase 1: Branding (February - March)

February 1-14: Discovery and Research

• Stakeholder interviews to establish what makes TCDC unique

• Exploration of acronym to strengthen brand identity

February 15-28: Review & Revision Period #1

• Draft of recommendations based on interview findings and acronym recommendations

• Stakeholder review of recommendations

• Incorporate stakeholder feedback and finalize brand direction

March 1-21: Brand Development

• Design new logo in full color and black and white; optimized for print and web

• Develop brand guidelines including:

  • Recommended typefaces

  • Color palette with accessibility notes

  • Treatment of logo

  • Messaging guidance

March 22-31: Review & Revision Period #2

• Stakeholder review of logo concepts and brand guidelines

• Revisions and finalization of all branding materials

March 31: Branding completion target

Phase 2: Website (April - June)

April 1-14: Audit and Planning

• Audit of existing website and recommendations for improvements

• Recommend easier-to-use new hosting platform

• Develop sitemap to establish content relevant to audience segments (funders, partners, business owners, residents)

April 15-May 9: Website Development

• Design and build website on new hosting platform

• Implement new branding throughout site

• Create/migrate content for all audience segments

• Set up hosting and technical infrastructure

May 10-23: Review & Revision Period #3

• Stakeholder review of website design and content

• Revisions based on feedback

• Content refinements

May 24-June 7: Final Development and Testing

• Implement final revisions

• Cross-browser and device testing

• Quality assurance, accessibility checks, and bug fixes

• Performance optimization

June 8-14: Pre-Launch Preparation

• Final stakeholder approval

• Staff training on website management

• Pre-launch checks and preparations

June 15: Soft Launch

• Website goes live to limited audience

• Monitor for issues and gather initial feedback

June 16-30: Post-Launch Support

• Address any issues identified during soft launch

• Make minor adjustments as needed

• Full public launch preparation

Key Milestones

• February 14: Stakeholder interviews complete

• March 31: Branding finalized

• April 14: Website strategy and sitemap approved

• May 23: Website design and content approved

• June 15: Soft Launch

• June 30: Project completion

We charge $150/hour, not to exceed the maximum budget of $11,000 without prior approval.

For hours beyond the scope of the proposal, we charge a flat rate of $150/hour.

Reservation of Rights

All rights not expressly granted in a contract are retained by the Designer, including any electronic rights or usage unless specified above and including, but not limited to, all rights in sketches, comps, or other preliminary materials. Any grant of rights is conditional upon receipt of full payment. Designer retains the rights to display all work created by Designer for this Project, including preliminary materials and final art, in Designer’s portfolios, including in print and online.

Revisions

Designer agrees to submit all designs for two rounds of revisions from Client. No additional fee shall be billed for changes required to bring final artwork up to original specifications or assignment description. 

Cancellation Fees

Fifty percent (50%) of the final fee is due within 30 days of notification that for any reason the job is canceled or postponed before the final stage. One hundred percent (100%) of the total fee is due despite cancellation or postponement of the job if the deliverables have been completed. Upon cancellation, Designer retains all rights to the art.

Payment

Payment, at a rate of $150/hour, is due once Designer reaches 33 hours (approximately $5,000) of the contract. The remainder of payment is due upon completion of project, net 60 days. The Client’s right to use the work is conditioned upon receipt of payment within 60 days of acceptance and upon Client’s compliance with the terms of this Agreement. A 1 1/2% monthly service charge will be billed against late payment. Payment to not exceed $11,000 unless approved, in writing, by Client.

Permissions and Releases

The Client agrees to indemnify and hold the Designer harmless against any and all claims, costs, and expenses, including attorney’s fees, due to materials included in the Work at the request of the Client for which no copyright permission or privacy release was requested or for which uses exceed the uses allowed pursuant to a permission or release or the scope of the license granted hereunder.

Miscellany

This Agreement shall be binding upon the parties, their heirs, successors, assigns, and personal representatives. This Agreement constitutes the entire understanding of the parties. Its terms can be modified only by an instrument in writing signed by both parties, except that the Client may authorize expenses or revisions orally.