Polymorph labs
San Francisco, CA
Polymorph is a white-label SaaS monetization platform for publishers to maximize revenue, reduce costs and deliver better ad experiences. Polymorph is wholly owned by Walmart.
MEDIA
Adobe Photoshop, Illustrator, Instapages
AUDIENCE
Polymorph’s audience is revenue teams at web or mobile publishers who has advertising revenue.
CONCEPT AND EXECUTION
This was a complete redesign of assets and landing pages compatible for web and mobile for their new brand name launch to ‘Polymorph’ . I chose bright colors with a simple, but pleasing three square layout for the content. Polymorph wanted to drive clicks and attract their clients with a visual identity that’s friendly and modern sending the message that they care about the user experience.
Gradient backgrounds were used to create visual interest and help move the viewers through the webpage. The viewer will land on one area of color and the change between hues areas to help shift focus across the landing page.